That elusive Southwestern Athletic Conference Tournament Championship is coming to The Highest of Seven Hills. Florida A&M softball (32-20) defeated Southern (37-15) in a walkoff, 2-1, to hoist the ...

ESPN is staying in the SWAC business for the foreseeable future. The Southwestern Athletic Conference (SWAC) and ESPN have agreed to a new media rights deal that will continue to carry the ...

The SWAC conference tournament tips off Tuesday with a pair of first-round games before moving to the quarterfinal round. Southern enters the tournament as the No. 1 seed, narrowly winning the regular ...

HOUSTON-- The Southwestern Athletic Conference (SWAC) announced that it will broadcast HBCU football on SWAC TV for the 2026 season, from Week 0 in late August through the Turkey Day Classic on ...

BIRMINGHAM, AL -- The Southwestern Athletic Conference (SWAC) is reshaping its basketball postseason tournaments, a change that could raise the stakes across HBCU hoops. SWAC officials announced a new ...

FAMU football may have some extra motivation in the 2026 season after the SWAC released its preseason teams, omitting the Rattlers.

The Southwestern Athletic Conference (SWAC) recently obtained a dismissal in court of a $150 million lawsuit pertaining to the media rights to the conference’s athletic games. According to the Raleigh ...

The Southwestern Athletic Conference (SWAC) has announced the passing of Eddie Kelley, who served as the Coordinator of Football Officials. "The Southwestern Athletic Conference would like to send ...

The new streaming platform will feature not only intra-conference athletic events, but original programming. On July 16, Southwestern Athletic Conference (SWAC) Commissioner Dr. Charles McClelland ...

BIRMINGHAM, Ala. (AP) — The Southwestern Athletic Conference has reached a new multi-year media rights agreement that will keep league football and basketball games on ESPN networks through the ...